I’m a researcher & designer focused on responsible, inclusive, & innovative user human experiences.

My Mission

I believe that inclusion drives innovation, so I focus on the underrepresented 20% instead of the 80%*. 🦄

I fight passionately for the voice of the people who use the products that either myself, or my team, creates. My team calls me Captain America for this reason (plus I love the Avengers). ✊

I believe that inclusive, responsible design benefits businesses and customers alike, plus it’s just the right thing to do. 💟

 
 

*That magical number in the world of UX.

 

Specialties

UX Research

Mentorship

User Interviews

Listening Sessions

Qualitative Research

Quantitative Research

Strategy

User Experience

Inclusive Design

Design Thinking

Branding

Visual Design

Betsy
My happy place–hiking up Ebenalp in Appenzellerland, Switzerland

My happy place–hiking up Ebenalp in Appenzellerland, Switzerland